You may have noticed the phrase “Pantone Color” or “Spot Color” used while discussing printed projects, but what do these terms mean? First, we’ll need to discuss spot colors. In the past, printing was done via an offset press, a piece of equipment that printed from plates. Each of these plates can be made from […]
When designing a logo, dozens of questions come to mind. Should I use a symbol, a wordmark, or both? Then there’s color. Color carries mood, conveys the tone of your business, and can become fundamentally ingrained with your brand.
You may have seen the four colors used in commercial printing before: Cyan, Magenta, Yellow, and Black. This is commonly referred to as CMYK. But why those four colors?
Color is a vital part of a design, but it can be daunting choosing a palette for your logo, branding, or design piece. Luckily these three quick and simple approaches can help you create a pleasing color palette.